Revealing Cases of Plagiarism among Students Case Study

Revealing Cases of Plagiarism among Students - Case Study Example The Student Council would like to make its stand on the idea of using Turnitin.com to detect cases of plagiarism among students. It appreciates the efforts and views this as a great step towards maintaining the high standards of education in the university. However, in its current state, the idea is ineffective since it is prone to several shortcomings that arise from the use of software-based methods of plagiarism detection such as detecting texts in quotation marks as plagiarized texts and losing the format of papers. After analyzing the idea and carrying out a research on the same, the Council feels that Turnitin.com cannot be effective on its own and should only be used alongside other methods of plagiarism detection to offer a comprehensive solution (Herrington, 2010). Consequently, the Council suggests that in a case where an instructor suspects a plagiarized paper, he or she uploads all papers related to that assignment to Turnitin.com for checking. The instructor should furth er check the papers by use of fingerprint method, which involves digesting a paper into a set of fingerprints and checking those fingerprints against a precompiled set of fingerprints and drawing similarities from this comparison. The last step, string matching, should involve comparing the papers for verbatim text overlaps. Analysis of the results from the three approaches should be done and conclusions made based on those analysis (Herrington, 2010). The Council feels that this will be a more effective approach since it will reduce cases of false positive results. Additionally, this approach minimizes the chances of students beating the system.  The Council would also like to know how the university administration plans to deal with ethical issues that rise from the use of this service. The Council understands that the use of this service can lead to stern repercussions that could involve legal battles. Additionally, this service can create a culture of resentment among students and as such, the university should consider ethical issues before implementing it.

Nature vs Nurture Essay Example for Free

Nature vs Nurture Essay Evolution vs. creationism, pro choice vs. pro life, nature vs. nurture, etc , these issues will always be debatable. These controversial issues will always divide the population up. Many people tend to put all their beliefsin science or religion. All are highly controversial and will be a major concern until the end of time. Nature is considered your genetic characteristics thatwere given to you at the time of conception. There are strong beliefs that â€Å"if mama does it, you will do it†. The individuals that truly believe this ideado tend to follow the footsteps of their parents. Individuals that are not strong enough to surpass their environment willalways fall into this category of prejudice from the environment. â€Å"Traditionally, genetics characteristics are considered stable and uncontrollable† (Jayaratne, et al. , 2009, p. 25). That is saying that a person can’t control the turn out of their life because it has been etched in stoned and there is nothing they can do about it. Nurture is considered to be the environmental characteristics that surround an individual. Our environment plays a big role in the way our lives unfold over time. Many believe that you can be nurtured to act a certain way or accomplish certain goals in a lifetime. â€Å"Environmental causes vary more in terms of how much stability and controllability they typically involve, unlike the genetic factors† (p. 25). If you’re brought up in a sound environment, you can usually control what course you are going to take in life. There is plenty conversations about nature and nurture. There are many characteristics that we get from nature and there many characteristics that we get from nurture. Even though we can be taught to act a certain way or do certain things, it is our choice to either go with the flow or create your own destiny. Just because we have good genes and a stable environment, doesn’t mean that were are going to be set up for greatness. We have to choose what we want in life. With that being said, characteristics that result from having a choice are said to be malleable and controllable (Jayaratne, et al., 2009). In my personal experiences, I can say that I was given natural family characteristics, nurtured by my surroundings, and chose to take my own path through life. I do agree with Lev Vygotsky’s sociocultural theory. According to Vygotsky, development of an individual involves a child having interactions with other persons (Crandell, Crandell, Vander Zanden, 2009). With having social interactions, this gives you a choice on what you want to do with your life. You can have the natural characteristics of your family, be nurtured by your surroundings, but it is your choice to go with the norm, follow your surroundings, or go in a totally different direction. References Crandell, T. L. , Crandell, C. H. , Vander Zanden, J. W. (2009). Human development ( 9thed). New York: McGraw Hill. Jayaratne, T. E. , Gelman, S. A. , Feldbaum, M. , Sheldon, J. P. , Petty, E. M. , Kardia, S. L. R. (2009). The Perennial Debate: Nature, Nurture, or Choice? Black and White Americans’ Explanations for Individual Differences. Review of General Psychology. 13(1), 24-33.

The TECH 497 Team Project Reflection Paper of Clifton Adams

What I have learned Every group project provides a teachable experience and this one has been no different. I have learned some things during this Capstone team project, however, more than not, this team project has reinforced or refreshed my memory regarding lessons that I have already learned during the numerous other group projects that I have participated in and lead during my collegiate development here at Davenport University. One of the most significant things that I have learned during my project experiences is that, whether or not one is labeled as the team leader or project / group manger / leader is far less important that how one leads the group. I have, on occasion, lead groups from behind even though I have not been elected or otherwise been placed into a leadership position. What I Would Do the Same There are several things that I have, and will continue to do the same when working in a group. When people collect to form teams, a collective team personality is formed which can cause individuals to act contrary to how they normally would under the same circumsta...

Earthquakes :: essays research papers

Earthquakes are one of the most damaging natural disasters known to man. They have been known to destroy entire cities in their total time of 2 to 3 minutes. Most people do not know that earthquakes are common through out the entire world; they are just more powerful in places such as California and small countries in South America. The definition of earthquake is â€Å" a series of vibrations induced in the earth's crust by the abrupt rupture and rebound of rocks in which elastic strain has been slowly accumulating† according to Infoseek.com.. As a consequence of continental plate movement, the Earth's surface near active faults deforms before, during and after earthquakes. Similarly, the ground surface near active volcanoes also deforms as a consequence of eruptions and volcano evolution. Crystal deformation can be observed as relative movement of points on the Earth's surface, ground tilt, ground strain, and fault slip (creep). There are five primary regions in California where continuing crustal deformation and associated seismicity indicate the most serious earthquake or volcanic hazard. Monitoring in these regions allows researchers to understand the source and characteristics of this hazard so they can attempt to minimize its effects. A fault is a fracture or zone of fractures between two blocks of rock. Faults allow the blocks to move relative to each other. This movement may occur rapidly, in the form of an earthquake - or may occur slowly, in the form of creep. Faults may range in length from a few millimeters to thousands of kilometers. Most faults produce repeated displacements over geologic time. During an earthquake, the rock on one side of the fault suddenly slips with respect to the other. The fault surface can be horizontal or vertical or some arbitrary angle in between. Earth scientists use the angle of the fault with respect to the surface (known as the dip) and the direction of slip along the fault to classify faults.

Competency Goal 6 Cda

Gayle Y. Garrett Competency Goal VI To maintain a commitment to professionalism Function Area 13: Professionalism As a professional, I promote child development, learning and build family and community relationships. I continue to attend professional development sessions and read articles about early childhood. I am a continuous, collaborative learner who demonstrates knowledge in my field from all types of sources. The Philadelphia School District provides the Head Start staff with many in-service training programs that are built into my schedule. My on-site professional development deals with areas such as the curriculum, nutrition, health, mental health, career development and parent involvement. As a teacher assistant, I do on-going observation of the students in the classroom; I gather information about many skills on a checklist. This includes writing, print awareness, language, and the purposeful use of materials. When I do observations, they include detailed notes so I can relate them more easily to many of the goals and objectives set for the children. I focus on about four children a day and spend about 15 minutes during rest time looking over my observations. I make sure the classroom is arranged so that there are interesting hands-on activities for all children. Also, I arrange space so that the children can navigate in and out of the space safely. I help choose activities that best meet all children’s abilities. Also, I participant in helping the children at mealtimes, I guide them washing their hands before and after each meal. I have the children assist in setting the tables, instruct them to keep all food and utensils on the placemats, and encourage them to use all utensils. I sit at the table with the children and model appropriate mealtime behavior. When I sit with the children at mealtime, it is an opportunity for language and social development. I encourage the children to participate in conversations. I also conduct circle time activities and assist the children with completing their journals and writing their name on their name strips. As a professional, I talk to the parents about the Head Start program. I work with the Head Start Family Service worker, Special Needs Coordinator, Nutrition Representative, Education Coordinator, Head Teacher and the Principal of the school. I work cooperatively with them to keep my classroom and students on the path so each child can reach their goals. In addition, I show a commitment to professionalism by demonstrating knowledge in child care service. As a professional, I work with young children and their families. I am knowledgeable in child care services and can provide information and support when needed. In conclusion, professionalism is an extremely important area when working in Early Childhood. I am determine to be the most professional teacher assistant for my teacher, students, and parents.

Mock Interview using Face

Mock Interview using Face The data collection techniques used by a researcher are important in any research process since they primarily determine the validity and reliability of the study findings. There exists a wide range of data collection techniques that can be used by social scientists to collect primary data in key research areas (Wilson Sapsford, 2006, p. 93).Advertising We will write a custom essay sample on Mock Interview using Face-to-Face Interview Technique specifically for you for only $16.05 $11/page Learn More Some of the most commonly used data collection techniques include questionnaires, interviews, participant observations, focus groups and case studies. This paper evaluates how face-to-face interview technique can be used to gather the requisite information needed to answer key research questions in the broad area of same-sex marriages and civil unions. My primary area of interest would be to understand the social and psychological problems experienced by childr en reared by homosexual parents. It should be noted that all techniques of data collection involves some extent of structure (Wilson Sapsford, 2006, p. 93). Accordingly, the interview would be highly structured to avoid any chance of departing from the key issues during the interview process. A face-to-face interview technique that utilizes an interview schedule to lead the process will best suit the selected research area. Here, a standard interview schedule will be used for each respondent in the sample, in which the interview questions will have the same wording and will be asked in the same order. Due to the age of the respondents to be included in the study, this technique is viewed as appropriate since it will give the researcher an opportunity to guide the respondents by using prompts. More often than not, respondents deviate from the laid down procedures of the interview to give their own accounts or experiences that may not be easily categorized (Wilson Sapsford, 2006, p. 94). In such scenarios, this technique will allow the researcher to use prompts to ask for clarifications and other subsidiary information. This way, the technique also guarantees quality of data. The researcher would speak to two sets of children who must be 12 years or older to enable them comprehend the weighty matters that will be asked during the interview process. The first set will consist of children reared by homosexual parents while the second set will generally encompass children from straight families. The two sets will greatly assist the researcher in undertaking a correlational analysis with the objective of unearthing how a particular type of marriage influences the social, psychological and social beliefs of children brought up in these particular marriages.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More To unearth these influences the researcher will have to p ose questions that borders on the children’s value systems; attitudes about their parents; perceptions about the type of marriage their would prefer; how the marital relationships of their parents affects their class work and social life; any form of abuses arising from the parents; and their religious perceptions on the type of marriages entered into by their respective parents. The researcher should take some notes during the interview process based on the interview schedule to avoid any form of bias. The researcher should ensure that all the responses are categorized according to previously designed response categories to ensure that all information is recorded in an accurate manner (Wilson Sapsford, 2006, p. 94). Recording the responses in previously designed categories will also minimize the chances for the interview process to slide towards an agenda of attention which is decided by the participants rather than the researcher. The researcher may also tape-record the in terview process to guard against any loss of critical information. The face-to-face interview technique enhances a much faster comparative analysis on each interview item while the prompts utilized in the interview process offers the researcher an opportunity to discover new information previously unknown to him or her (Wilson Sapsford, 2006, p. 96). Due to the tender age of participants, this particular data collection technique will also give the researcher the ability to adapt the questions as necessary, illuminate any doubt, and make sure that the participants understands the questions in the right context. However, the researcher will have to use vast financial resources and a lot of time to get to the participants due to geographical limitations. In face-to-face interviews, the researcher’s bias in terms of how the questions are asked and how responses are interpreted may also present some challenges. Various issues can be learned from the interview process. First, it can be discerned that face-to-face interview technique can be effectively used to study the perceptions, attitudes, values, and behaviours of a selected sample especially when it is used in conjunction with an interview schedule. In this perspective, it can be effectively used in qualitative studies for purposes of collecting data.Advertising We will write a custom essay sample on Mock Interview using Face-to-Face Interview Technique specifically for you for only $16.05 $11/page Learn More Also, the fact that the researcher must undergo a lot of training to minimize interviewer bias has also been brought into the fore. Third, this paper shows that it is perfectly acceptable to use several data recording techniques for purposes of enhancing data credibility. Reference List Wilson, M., Sapsford, R. (2006). â€Å"Asking Questions.† In R. Sapsford V. Jupps (Eds),  Data Collection and Analysis. SAGE. ISBN: 9780761943631

Documentary Super Size Me

Documentary Super Size Me 1. â€Å"Super Size Me† is a 2004 documentary film which tackles the problem of obesity as related to the consumption of fast food products from McDonald’s. Morgan Spurlock is the writer, director and main actor in this movie which documents his 30s of these are those who: i) prefer fast food over fresh food or freshly cooked food which has lesser fats and more fiber; ii) spend more time on the computer or television rather than doing outdoor activities; and iii) eat more than what one is supposed to take in one meal or do not put a limit to one’s consumption of food and carbonated drinks. 4. The high carbohydrates in the buns, biscuits, fries and hash browns; the protein in the sausages, burgers, eggs and chicken nuggets which are all fried with all their saturated fats; as well as the carbonated drinks and milkshakes which are filled with sugar and caffeine are the worst part of the McDonald’s meals consumed by Spurlock. The saturated fats have affected his liver, which have caused his predominant feelings of fatigue and low moods. On the other hand, the sugars which are said to be in almost all McDonald’s products, made Spurlock addicted to the food that he ate and made him always coming back for more.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More 5. Spurlock’s weight definitely increased, although at the 3rd weigh in he lost a pound, which the health center said was probably due to his body’s adjustment to the new diet he had, and that his body lost some muscle mass and made him gain fat mass which was a little bit lighter. His moods became bad and you can see from his face that he was always tired. This was unlike his countenance at the initial part of the experiment when he was always cheerful and good-natured. 6. This film and the information that I have learned from this course have made me gain a better perspective on my life and the choices that I can make. I have learned that there are a lot of possible choices in life and relating it to this film, I think that I have become more intelligent in my lifestyle choices by preferring to take more fresh food than fast food, avoiding carbonated or high-calorie drinks, staying away from vices like smoking and drinking, trying to make myself more active and squeezing in exercise or physical activity as often as I can. 7. In addressing the obesity epidemic, the responsibility should be placed on both the consumer and the business enterprise. The consumer has the free will to choose, so if he/she chooses to take the unhealthy option, then he/she should be held responsible for that. In like manner, the business enterprise also has the choice to present healthy or unhealthy food products to the consumer. However, the government should try to monitor the actual nutritional content of these products to lessen the unhealthy food choices and mak e more room for the better options. In this manner, the final line up of products presented to the consumer will have lesser of the ill effects of obesity. References Spurlock, M., Spurlock, M. 2004. Super Size Me. United States: Samuel Goldwyn Films, Roadside Attractions.

The eNotes Blog Reading Round-Up April

Reading Round-Up April We asked everyone in the office to talk about their favorite books from last month. Take a look at our favorite reads from April, and let us know in the comments which books youll be adding to your to-read list. From poetry to physics, theres something for everyone here! Human Hours by Catherine Barnett Page count: 80 Genre: Poetry Publish date: 2018 I picked up Catherine Barnetts Human Hours after hearing her read her work here in Seattle. I was first taken by her reading voice- quiet and carefully holding the poems words- and I find that the experience of reading her poems on the page is similar. Her work is arresting in its simplicity and directness, its refusal to hide that it seeks something. Even when it doesnt explicitly ask, or when it isnt set off by a question mark, her poetry is a question of sorts, an invitation to hushed conversation. The first line of Barnetts poem â€Å"Epistemology† reads, â€Å"Mostly I’d like to feel a little less, know a little more.† And her poems, for me, stitch the gap between feeling and knowing. They can make emotion seem orderly, for a moment; they can make thought felt. - Emma, Editorial Intern The Fabric of the Cosmos by Brian Greene Page count: 569 Genre: Nonfiction; Science Publish date: 2003 This March, I read the Fabric of the Cosmos by Brian Greene. Theoretical physics is a difficult topic for most people, but Greene is one of the few authors whos able to make it accessible to the average reader. In this book, he launches into an exploration of spacetime that challenges our fundamental conceptions of reality. His use of metaphor and analogy allows for a reader with little to no background in science to follow complex topics such as Einsteins theory of general relativity, quantum mechanics, and string theory. While the book is overall accessible, it ramps up in difficulty as it goes along, and the last section is particularly challenging and requires multiple reads to understand. Still, the topic is fascinating, and Greene is a fantastic writer. This book will challenge you and open your mind to new, unbelievable ideas. - Anna, Editorial Intern Good Omens by Neil Gaiman Terry Pratchett Page count: 412 Genre: Fiction; Fantasy Publish date: 1990 After trying- and failing- to read through a nonfiction book in March, I looked to my fellow book-loving colleagues to point me in the right direction and found myself speeding through Good Omens. The novel puts a spin on the classic â€Å"end of the world† scenario and asks, â€Å"What if no one knew what they were doing?† Heaven and hell behave akin to disgruntled colleagues or roommates, demons from hell don’t actually know how the world works, and an angel loves sushi too much to want Armageddon to occur. Gaiman’s and Pratchett’s writing styles perfectly complement one another, and I found myself laughing out loud while reading this book. I very much enjoyed Good Omens- it was the perfect novel to get me back in the swing of reading. - Kate, Marketing Coordinator The City in the Middle of the Night by Charlie Jane Anders Page count: 368 Genre: Science Fiction Publish date: 2019 Set on a tidally locked planet where humanity has settled in the distant future, Charlie Jane Anders’s second novel explores themes of colonialism, trauma, climate change, and social justice, and carries icy echoes of Ursula K. Le Guin’s classic The Left Hand of Darkness. Anders has a gift not only for wildly imaginative world-building but for revealing her characters’ (often troubled) interior states with vivid realism; there were moments when I had to put the book down and take a deep breath. There’s bleakness and brutality in the future Anders has imagined, but there’s beauty too, as well as dark humor. Most strikingly, The City in the Middle of the Night offers the possibility of a paradigm shift in the idea that â€Å"to join with others to shape a future is the holiest act. This is hard work, and it never stops being hard, but this collective dreaming/designing is the only way we get to keep surviving.† - Jules, Editor Witchmark by C. L. Polk Page count: 318 Genre: Fantasy; Romance Publish date: 2018 This April, I read C. L. Polk’s debut novel Witchmark. Set in a charming world that combines magic and modernity with the aesthetics of Edwardian England, it follows Dr. Miles Singer, a psychiatrist in an underfunded veteran’s hospital, as he tries to escape his past and conceal his magical abilities. However, when a dying patient- and fellow mage- reveals Miles’s true identity to a handsome and mysterious stranger named Tristan, he is forced to decide between maintaining his anonymity and learning to control his abilities. From there, Miles and Tristan become embroiled in an increasingly high-stakes conspiracy that reveals shocking truths about the corruption plaguing their society. Equal parts romance, murder-mystery, paranormal drama, and political thriller, Witchmark left me both satisfied and wanting more. I will definitely be picking up the sequel, Stormsong, when it is released in 2020.    - Marissa, Edorial Intern Wyrd Sisters by Terry Pratchett Page count: 265 Genre: Fiction; Fantasy Publish date: 1988 â€Å"Theres nothing wrong with cackling. In moderation.† - Esme Weatherwax I was given Wyrd Sisters for my birthday and now all I want to do is read Pratchetts Witches series over and over again. Wyrd Sisters features Esme â€Å"Granny† Weatherwax- now one of my favorite characters- and the two other members of the infamous Lancre coven, Gytha â€Å"Nanny† Ogg and Magrat Garlick. Its a fun take of a motley of Shakespeare plays, notably Macbeth and Hamlet: we get the three witches from the former and a play within a play for the latter. This book had me cackling out loud so frequently that I was side-eyed and shushed more than once. Ill never forget Granny Weatherwax and Nanny Oggs utter confusion watching a play for the first time (the concepts of acting and fourth walls and such are completely unknown to them), and young Magrat nervously informing Granny that, in theatre, â€Å"all the women are played by men†- because Granny Weatherwax has â€Å"Views.† Im so excited that I have four more â€Å"Witches† books to read, though Im struggling with whether to greedily gobble or relishingly savor the rest of the series. - Sam, Head of Marketing The Woman Warrior by Maxine Hong Kingston Page count: 204 Genre: Autobiography Publish date: 1975 This month, I read The Woman Warrior by Maxine Hong Kingston. The book is a series of stories based on Kingston’s experience as a Chinese-American woman and focuses in detail on her mother’s experience both in China and in the United States. While partially autobiographical, Kingston incorporates elements of fiction into the narrative, blurring the lines between fantasy and reality. It took me a little while to get into this book, but I ended up enjoying Kingston’s stories. I was especially interested in reading about the narrator’s mother, whose outlook on life is complicated and unconventional. The stories detail the difficulty of bridging traditional and contemporary values, illustrated by the narrator’s perception of her mother. The beautiful prose made it all the more readable. - Mary, Editorial Intern The House of Mirth by Edith Wharton Page count: 351 Genre: Fiction; Classic Publish date: 1905 This April, I read Edith Whartons The House of Mirth, which tells the story of Lily Bart, a self-possessed socialite looking for a comfortable life without compromising her values- which, lets be honest, sounds perfectly reasonable. However, we see Lilys desires contend time and again with the restrictions imposed on her class and, in particular, her gender in Gilded Age New York. Wharton’s novel is a heartbreaking tragedy and poignant indictment of a society whose debilitating limitations destroy a spirited woman. - Wes, Managing Editor

Chapter 1 introduction Essay Example | Topics and Well Written Essays - 1750 words

Chapter 1 introduction - Essay Example Currently, football is the most common sport although others such as basketball and swimming exist. In spite of the influence that oil has had on the development of sports in Kuwait, there are issues facing practical education in schools. This research is therefore undertaken to determine how the introduction of a new approach would benefit the current state of PE in these schools. Sports are essential to the development of any country. Kuwait, like other nations, started giving attention to sports since the establishment of the state in the 18th century. Sports were already on practice. Before the discovery of oil, Kuwaiti people were actually doing hard sports in their daily activities in order to adapt to the harsh environmental conditions and to make a living from it. At that time, people had sport skills such as swimming, diving, rowing, hunting, shooting and riding horses in order to make their living. All the people were skilled in these sports; from the youth to adults. However, traditionally, only men were allowed to practice them (Kuwait Olympic Committee 2015). In the past, only the traditional sports were popular and some of them were held in public. Before the country adopted sports from outside countries like western countries and India, only the traditional sports were known to the people of the local nomadic society. The known and celebrated sports in the area included horse and camel racing; these were held in festivities where sports men from all the Arabian Peninsula areas participated. These races incorporated the finest Arabian horses in the area. Additionally, Falconry was a popular sport in Kuwait and the Arabian Peninsula. Common and nobility people like Monarchs and princesses used to participate in these events. However, the sport started to decline after the overhunting and the discovery of petroleum fields in the area (Encyclopedia Britannica 2013). After the discovery of petroleum in the country, Kuwait changed to a

Sandra Backlund's life and fashin design Coursework

Sandra Backlund's life and fashin design - Coursework Example The Swedish designer, Sandra Backlund, was born in 1975 in Stockholm where she lives even today. While she wanted to be a hairstylist when she was about 10, her grandmother regular taught her how to knit. As she grew up, she always considered it a conscious decision to start what her mother often praised her of being excellently talented; handicrafts. She attributes the absence of fascinating fashion to buy as an adolescent as a key factor that motivated her to create her own clothes from the ideas taught by her grandmother. Her desire to express herself artistically further motivated her to join the Beckmans College. In 2004, Backlund graduated from Beckmans College in Stockholm and later that year, sought financial assistance from friends and family to set up her individual eponymous label from where she has been working round-the-clock since then. After setting up the eponymous label in 2004, Backlund fully became exposed to the world of art winning many accolades thereafter. For instance, she was crowned the winner of the Grand Prix in the De Monde & Photographie in Hyeres international festival in France, and the British Fashion Council awarded her the NewGen sponsorship in 2009 as asserted by Battista. In 2010, Backlund extended her success by winning the Swedish Elle Award.Backlund’s success left decriers and supporters flabbergasted. Despite the challenges she faced being in an industry that was previously perceived to be chauvinistic, Backlund sojourned on attracting the awe of the international fashion community.

Argumentative Paragraph For Mr. Green Assignment - 1

Argumentative Paragraph For Mr. Green - Assignment Example While performing a ritualistic practice, her father says, "You are a girl," he said. "So its not possible for you to do it alone. Only the males can oversee the worship of his ancestors." (Butler) This is his response when the narrator tells him, "Dont worry, Grandfather, I will always say prayers for you and make offerings for you, even if Im a Catholic." (Butler) Her grandfather’s stand on the subject proves to be traumatic for her. His belief, the product of a traditional Vietnamese upbringing, is a pointer to the women’s role as inferior to men. He doesn’t say it in a voice of condemnation. But his internal irritation is clearly evident when he states that it is impossible for a girl to take on a boy’s job that gives the narrator a clear hint that her status is inferior as compared to that of a male progeny. The author describes her inner feelings, in response to her father’s insinuation, and mental state of feeling helpless on a situation over which she has no control. The word â€Å"impossible† is often used against her, which pierces her tender feelings like an arrow. He puts the seal of his displeasure when he tells the narrator that women are useless by stating that women are â€Å"foolish† when they engage in conversation on topics without any substance. But her position is one girl versus the tradition-bound Vietnamese society. The comfort zone for a woman is the kitchen, according to the grandfather, and he directs her to assist her mother. This confirms his stand borne out of the traditional Vietnamese upbringing that women are for performing household duties and keep the menfolk satisfied. Even when he is counting his final days, the grandfather is unable to change his views and he expresses displeasure about the position of the family not having a male child. It is a great blow the personal identity and self-respect of the narrator and she feels saddened. The parents fail in their role to encourage females

Discuss and analyse strategies used by UK primary school teachers to Essay

Discuss and analyse strategies used by UK primary school teachers to develop the communication and literacy of primary age children - Essay Example This project stresses that teachers have abundant sources of information regarding the disabilities of students and the suitable ways to teach the disable students. Teachers in UK frequently refer to such informative websites to enhance their knowledge and gauge their teaching in accordance with the individualistic and collective requirements of the students with special needs. This essay declares that considering the extent of cognitive development in the children of that age, children entering the primary school are expected to comprehend a lot of what is said, be able to convey their point clearly and effectively, discuss their sentiments with others and make their needs realized by others. Such a basic level of expertise in speech is fundamental to the effective social, emotional and cognitive development of children. A young child commencing studies in the primary school undergoes a big transition in his life. The child has to make his/her own place in a new and tougher learning environment. Many children have to struggle to adjust with the new community and socialize with others in the new environment. â€Å"At 11 years old only a fifth of children with significant speech, language and communication needs reach the expected levels for their age in both English and Maths† . Many children have to cope with a sense of dual or multiple identities d epending upon their indigenous culture/cultures which they come from and the culture of the UK in which they have to live.

Dualism and the Inconsistent Triad Essay Example | Topics and Well Written Essays - 750 words

Dualism and the Inconsistent Triad - Essay Example ive up the world-view given by the theories of physics on the one hand and the quite intuitive idea that we have about the functioning of our own minds and bodies on the other. Two important versions of dualism are Interactionism and Epiphenomenalism. The former view holds that mind and body, although being two mutually excluded and independent categories, interact together. The nature of interaction is bi-directional because the mental states affect the bodily states and the bodily states affect the mental states. Both the categories are causally efficacious. Epiphenomenalism, on the other hand holds that bodily states are causally active but mental states are causally inefficacious. Mental states therefore are epiphenomena in the sense that they have no causal power to act back on the body. Here the nature of interaction is uni-directional that is only from body to mind (Jacobsen, 66). The interactionist dualist cannot deny the proposition (1) â€Å"the body is physical and the mind is non-physical† (Jacobsen, 68) because it is the fundamental thesis of any form of dualism. So also, being interactionists, they cannot deny the proposition (2) either, which says that â€Å"the mind affects body and the body affects the mind (Jacobsen, 68). The apparent inconsistency arises when the proposition (3) which says that â€Å"all physical changes can be completely explained by their physical causes† (Jacobsen, 68) gets added to the other two propositions to form a set. In order to avoid the inconsistency, the interactionist has to keep the propositions (1), (2) and (3) all true within the same set. If an interactionist hold only (1) and (3) as true, it would end up in epiphenomenalism (Jacobsen, 69). So the strategy to get around the inconsistency triad must be one which avoids this and for that, one has to identify a solution which supports the mind-body in teraction. The principle of the closure of physical laws says that all physical changes can be explained by their

Discuss and analyse strategies used by UK primary school teachers to Essay

Discuss and analyse strategies used by UK primary school teachers to develop the communication and literacy of primary age children - Essay Example This project stresses that teachers have abundant sources of information regarding the disabilities of students and the suitable ways to teach the disable students. Teachers in UK frequently refer to such informative websites to enhance their knowledge and gauge their teaching in accordance with the individualistic and collective requirements of the students with special needs. This essay declares that considering the extent of cognitive development in the children of that age, children entering the primary school are expected to comprehend a lot of what is said, be able to convey their point clearly and effectively, discuss their sentiments with others and make their needs realized by others. Such a basic level of expertise in speech is fundamental to the effective social, emotional and cognitive development of children. A young child commencing studies in the primary school undergoes a big transition in his life. The child has to make his/her own place in a new and tougher learning environment. Many children have to struggle to adjust with the new community and socialize with others in the new environment. â€Å"At 11 years old only a fifth of children with significant speech, language and communication needs reach the expected levels for their age in both English and Maths† . Many children have to cope with a sense of dual or multiple identities d epending upon their indigenous culture/cultures which they come from and the culture of the UK in which they have to live.

China's energy technology and how it affects the United States Research Paper

China's energy technology and how it affects the United States - Research Paper Example The Chinese economy have shown remarkable strength and resiliency throughout the economic crisis and has likewise shown significant strength when recovery started to set in. However, the United States remain shackled down by systemic risks since the crisis basically crippled the banking sector of the US. Among the positive contributors to the resiliency of the Chinese economy was the strong domestic demand that has been instrumental in ensuring consumption and therefore economic growth. This has been brought about by the fact that China has the highest population in the world which the Central Intelligence Agency (2011) estimates to about 1.3 billion. On the other end, the United States has over .3 billion which places it at the third spot over the world. Looking at the population alone, it is easy to surmise that these countries are also the most voracious energy consumers in the world. However, the recent acceleration of the Chinese economy has prompted the government to be more se rious in tackling the energy demand of the country. This is a basic necessity since this is a basic requirement for continued economic growth. Hence, it has been a pressing concern for the Chinese to improve their capability to power their economy which includes renewable energy sources from the sun and the wind. Likewise, this has been instrumental in pushing China past the United States in terms of energy consumption (IEA, 2010). Main Body Economic recovery and Energy Sustainability The recovery of the global economy has been coupled by the increased arousal to the reality of global warming. Likewise, the fact that fossil fuels will eventually run out has been increasingly gaining traction on economic, social, political and even in military dialogues worldwide. As a matter of fact, world leaders have inked the Copenhagen agreement in order to lessen emissions from green house gases (World Energy Outlook, 2010). This is a significant agreement since the environmental symptoms of gl obal warming has been growing more severe. Likewise, in order to ensure economic growth and stability, countries would do well to veer away from the traditional power source of fossil fuels. This has significantly boosted demand for renewable energy sources such as solar power and wind energy. More so, the economic growth of China has necessitated additional power producing capabilities. Over the last generation, China has increased its power output by about 53 gigawatts (gw) per year (Campbell 2011). Given the high population and the increasing investments to further grow their economy, China has really stepped up its efforts and investments in renewable energy. According to Wong (2010), China has been significantly pouring funds for renewable energy. Basically, the Chinese hopes to be ahead of the curve when it comes to generating new ways to harness renewable energy as well as to be able to make it available for consumption and actually making its economy able to utilize it. Furt hermore, China has significantly moved away from the coal dependent economy that is, although growing industrially, manufactures only low value goods that are mainly dependent on labor. Nowadays, despite still being a predominantly agricultural economy, China has been re-cast as an advanced economy with an increasingly sophisticated economy coupled by the

Study Guided Essay Example for Free

Study Guided Essay List and explain the five basic functions common to national governments throughout the world. The five basic functions common to national governments throughout the world are to establish justice, insure domestic tranquility, provide for the common defense, promote the general welfare, and secure the blessings of liberty. Providing justice means to ensure fairness to all people, insuring domestic tranquility to keep peace, provide for the common defense meaning provide an army to defend against attack, promoting the general welfare meaning to ensure health and needed things, and securing the blessings of liberty meaning to keep all rights of the people secure. 2. Define government and define politics. Government is the system by which a nation, state or community is controlled under. Politics is the activities associated with the government of a country or area. List and explain four common challenges to democracy. One of the four common challenges to democracy is the fact that representatives elected by the people may not really be the most capable for forming a government; not all people know what the best way of government is or who is most capable of running it. Another is the fact that the people elected to govern may compromise the interest of the public to serve their own interests. Another of the four common challenges to democracy is the size of a democratic government; it is often very large, which can lead to conflict and gridlock. Finally, since a government is dependent on the votes of the people, the members may simply take short-term actions that will help them get elected, rather than actions which will help the nation for the long run. 4. How is public policy determined and implemented? [pic] a. How does a person’s problem become a policy issue? b. List the four linkage institutions and identify how each one connects the policy issue with policymaking institutions. c. List the four Policy Making (PM) institutions. Explain each, as well as their collective role in the PM System. This electoral plan was democratic, but not at all completely democratic. It was democratic in such a way that the people have a say in who becomes president and get to vote on it. It was not completely democratic, however, because of the fact that they were not directly voting on candidates and because technically, their votes meant nothing in the case of a faithless elector. 8. What has since changed? How? The electoral college still elects the president every four years, but it no longer has all of the say in who becomes president like it used to. 9. Who determined the eligibility for voting in federal elections? At the time of the Constitution’s ratification, who was eligible to vote? The Federal Elections Commission determined the eligibility for voting in federal elections. At the time of the Constitution’s ratification, only white males who owned land were eligible to vote in these federal elections. 10. Identify the influences of John Locke on the founding fathers and analyze how his social contract influenced our founding documents. Be sure to identify the terms â€Å"social contract†, â€Å"natural rights†, â€Å"consent of the governed† and â€Å"popular sovereignty†. John Locke had a profound influence on political philosophy; especially on modern liberalism. He argued supporting the social contract, an agreement among the members of a society to cooperate for social beliefs.

The Philosophy Of Love Philosophy Essay

The Philosophy Of Love Philosophy Essay The philosophy of love transcends so many sub-disciplines including religion, epistemology, human nature, metaphysics, ethics and even politics. In most times, statements and arguments referring to love, its role in humanity for instance connects to the central theories of philosophy. Its often examined in either the philosophy of gender or sex (Singer 34). This paper gives a discussion about personal love by first distinguishing the various types of love. For instance, the manner in which a man would love his wife is very different from the kind of love he would have for his pet or child. This paper gives explanations from philosophical analysis of various kinds of love as explained by various Greek philosophers and authors. As part of my argument about the philosophy of love I will also divide love into four major types: love as emotion, love as union, love as valuing and love as a robust concern BACKGROUND INFORMATION The meaning of love differs from one situation to the other. For instance, the love for football may only indicate that I like football so much. On the other hand if I said I would love to be a father, it means that I would really love to engage in the activities of fatherhood. This could also mean that I value fatherhood. However, if I said that I loved my pet or I loved my spouse, it indicates something totally different from the previous two kinds of love that I have mentioned. This is a different kind of concern that one could not easily relate to anything else. This might therefore imply some feeling of caring about another person (Wagoner 14). The philosophy of love mostly focuses on this kind of love just like the personal love which is the main focus of the paper. Within the same personal love, there are three kinds of love that have been discussed by various Greek philosophers. These are love philia, agape and eros. Eros originally referred to the kind of love where one feels some passionate desire about some object. In most cases it required to sexual passion. Eros could also be referred to as the love of desire making it an egocentric kind of love. Eros is a response to the being beloved or selfish. This description seems to have distanced itself from the sexual aspect. Plato also encourages such an understanding of eros in the Symposium. Here Socrates believes that sexual desire is a deficient response to beauty (Soble 256). Eros love is in contrast with agape love which does not respond to an object. Agape love primarily comes from Christian tradition where it refers to the kind of love that God has for human beings. This is therefore some kind of unconditional love which is shared among everyone. It is spontaneous and unmotivated. God loves each human being in the same proportion and manner. There is no individual who is more loved than others before the eyes of God. Agape love is also an extension of the kind of love we should have for one another. Agape love creates value in its object rather than responding to love in the object. It is therefore supposed to create some fellowship between man and God (Soble 258). Philia love on the other hand originally meant that kind of love towards someones friends, family, business partner, or even country. Just like eros, philia love is also generally responsive to good qualities in an object or somebody. Could sexual intimacy be the sole difference between friendship and romantic love?(White 30). It even becomes more difficult to distinguish between philia and eros when Soble diminishes the idea of sexual attachment in eros. When we put into consideration the contemporary theories of love which include friendship and romantic love, it becomes even harder to distinguish between eros, philia and agape love. It is equally important to carefully differentiate love from other forms of positive attitude people could have towards one another such as liking. As a matter of fact, the difference between love and attitudes such as like is in the depth in love. Some philosophical analyses distinguish between loving and liking by explaining what liking amounts to. Liking is all but a matter of desire which only involves instrumental value (Singer 62). However, this is surely inadequate: there is a difference between loving a person and having some desire in her as an object. For instance, it is possible for one to care about some one but not necessarily love her. The best way to distinguish between liking and loving is by the virtue of the depth of love. For instance, loving someone means that you identify yourself with him. There is no such thing as identification when it comes to liking. One could feel the potential love he might have towards another person and decide to dedicate his life to this value (Nussbaum 316). Liking does not have such kind of a depth where one would sacrifice so much to be with someone he likes. Love could tentatively be divided into four major types: love as a robust concern, love as emotion, love as union and love as valuing. LOVE AS UNION This view of love claims that love exists in the desire to form important kinds of union. The idea of we is as a result of love. Union theories have been trying to explain the origin of the we aspect and whether it has been in existence ever since, or whether it is only metaphorical. Philosophers such as Aristotle, Hegel and Montaigne are some of the earlier variants of this view. Its proponents include people like Scruton, Delaney, Solomon and Nozick (Nussbaum 319). In his writing about romantic clove, Scruton claims that the existence of love comes too soon in life, as soon as the differences between in interests of people are over come. The idea here is that the union formed is as a result of the concern people might have for one another. This means that any decisions made by either party are not for his own sake but for the sake of the union. This implies that they bring together all their concerns and emotions and think as one. Any decision made is therefore for the good of both of them. Scruton therefore feels that there has to be some actual union of the concerns of the lovers (Nussbaum 330). This makes it clear that they view love in terms of a relationship and not just as a mere attitude people might have for one another. Solomons view on the union of love relies on the idea of fusion of two souls. This indicates that through love, partners redefine their interest and identities and begin thinking in terms of a relationship. The end result is that partners end up sharing their interests, virtue and virtues to achieve what used to be individual goals. This is however achieved by allowing each partner to play a crucial role in the relationship. Nozicks view on union is somewhat different from all the rest. He believes that the most necessary issue in love is the desire to become one and form a we by pitting together the desires reciprocated by a partner. He also explains that once partners unite they acquire a new identity that might come in various forms. For instance, they would want to be seen as a couple by the public, or sharing some kind of division of labor. There are two major criticism of the union view of love. First, opponents argue that union does away with individual autonomy. For instance the husband could be in control of all the decisions made by his wife. This means that the wife has to do away with all her individual thoughts and begin thinking in terms of herself as part of a family. Union theorists however defend this by arguing that losing of autonomy is a desirable feature that each union would very glad to achieve (Soble 266). The second form of criticism is about the fact that loving someone means having concerns for the persons sake. Union views try to eliminate such concerns by making them unintelligible when in real sense doing away with the differences between interest of two lovers makes either of them turning their lovers interests into theirs and vice versa (268). Love as a robust concern Critics of the union of love indicate that most people consider caring about ones partner for her sake as the main idea of loving her. It is for this reason that the robust concern takes this aspect into consideration. It therefore argues that if an individual loves another, it means that there are some benefits that she wants to get from her partner because she believes that he has them. The satisfaction of these wants is therefore considered as an end rather than a means to an end. The robust view therefore objects the idea of formation of we as the main idea behind love (Frankfurt 129). For this reason, Frankfurt is of the idea that loving someone has very little or nothing to do with the opinion he holds about them or how things make him feel. This account explains the idea that caring about someone is in some way part as a result of what happens to him. There is no way we could leave out other emotional responses when dealing with love in terms of the desires. For instance if one of my strong desires is negatively affected, I will definitely get emotionally crushed. The same will also happen when things go bad for my partner. This is for this reason that caring for ones partner would make him vulnerable to issues that might affect her (White 71). Critics of the robust view argue that it provides a very thing understanding of love because robust concerns also includes other features of love like emotional responsiveness to ones partner as effects if love rather than a continuant of it. Robust view therefore only considers love as an idea of focusing towards some end (Velleman 338). However, he also argues that sometimes love can have nothing to do with the desires. He even gives an example of love in troublemaking relation where one is in a union with someone she does not really want to be with. Such a view of love is mysterious in the sense that how one could still claim to be in love with someone even after his death (Badhwar 72). Defining love to be a desire means that it could only exist if there is something missing in ones life. However, this is not usually the case. Sometime we still feel love even if we have so much in our lives and we desire nothing. Either way, the robust view as it stands does not really account for love in its intuitive depth and also fails to clearly distinguish between liking and loving. Although, it has the capacity to make some sense in regard to how the lovers identity could be altered by his partner. This gives an understanding of the effects of love but not the real part of what love really consist of. LOVE AS VALUING Love could also be understood to be some mode of valuing an individual. There are two ways in which this could be addressed: the view of lover appraisal of value and looking at her as bestowing value. Appraisal of value Velleman provides an appraisal view to love where he understands love as a matter of acknowledging and responding to the value of ones partner in a certain distinctive way. For this to be understood full, there is a need to consider the kind of partners value to which one responds (Velleman 339). Moreover, distinctive response to the value ought to be considered. However, it should ne understood that is not all about the mere fact that love is viewed to involve some appraisal that makes an account to be of appraisal view. There are many more accounts that do so as reflected by robust concern accounts. In describing the value in love, price and dignity should be distinguished. To have price means having a value that could be compared to values of other goods and services in terms of price. This makes it possible to exchange items that are equivalent in value without making a loss. On the other hand, having dignity refers to having some value that could not be compared to any relative value because it renders it meaningless (Velleman 365). People are said to have dignity while material goods are said to have value. There is no way you could exchange someone with another person and keep the same values he had. This means that you will lose some incomparable worth if you make such as substitution. The dignity of human beings therefore exists in their rational nature. Similarly one way in which human beings exercise their rational natures is through respect to the dignity of other people. A response could be termed as respectful if it does not treat one as a means to an end. For this reason, love is only but a response to someones dignity (Velleman 371). It is therefore this dignity that justifies love. Nonetheless, respect and love are responses that refer to same value but in different forms: love arrests our tendencies towards self protection of our emotions from others rather than our self-love. This renders concerns such as sympathy and attraction that most people associate with love to be effects of love and not constituents of love. Bestowal of value Singer contradicts with Vellemans view and explains love to be fundamentally an issue of bestowing value upon a partner (Singer 43). This fact also helps distinguish between liking and loving. It considers loving as an attitude that has no clear objective and liking to be an inherently technological aspect. For this reason, there might not be any standards of the exact and correct manner in which such value could be bestowed making love different from personal attitudes such as generosity, gratitude and condescension. Loves reflects the importance of an objects regardless of how much it might be worth. Bestowing value therefore is some kind of commitment and attachment to a partner by treating her as an end so that he could also respond to different ends, concerns and interest in his life. Bestowing of value therefore revels itself when we care about the interests and needs of our partners, by being happy for their achievements and wishing to protect or benefit them. For me to be considered to have been bestowed value on a partner, I need to respond to his values appropriately (Singer 46). This can only happen if I understand his values and what his well being is all about so that I could act upon that. However, this also calls for me to understand what his strengths and weaknesses are for me to appraise in various ways. Bestowing therefore calls for really seeing a partner and attending to his needs. EMOTIONS VIEWS Considering that there are various problems concerning different accounts of love like valuing, it might be necessary that we consider the emotional aspect of love. Emotions are mere responses to some object. They combine motivation, evaluation and other phenomena surrounding the attitude of love. Most philosophers including Badhwar and Baier claims that love is an emotion (Badhwar 52). There is no way you could convince someone that love and hate are not emotions because it wont be true. The difficult aspect of this view lies in the fact that the emotion refers to no specific homogeneous collection of states of the mind. This has led to various meanings of the word love. There are basically two kinds of emotion view: emotion proper and emotion complexes. Emotion proper is a kind of response to an object based on evaluation and motivation. There are several objects associated with emotions. For instance, the target of an emotion refers to an object upon which the emotions are directed. The formal object on its part is the nature of evaluation directed at a specific target (Badhwar 59). However, emotions are not only about evaluation of a target, they can also motivate an individual to act in a certain manner. Moreover, emotions are also understood to refer to passions towards an object. In general we could therefore say that emotions are abnormal changes in the body that are caused by the changes in the evaluation or appraisal of a situation or an object that the agent considers to be on concern to him. The emotion complex view on the other hand considers love as a complex emotional attitude directed at another person. Considering the emotional interconnections between people, this view could offer the best account of depth in love. It could also offer an understanding of love as an evaluative issue without singling out formal objects of love. Love does not only refer to an emotion felt by people towards other (Badhwar 122). It is involves other different emotions tied together which are shared between two or more people. To some extent it could also include sympathetic emotions for instance in a way that one would feel disappointed when his lover fails and rejoice when he succeeds. CONCLUSION Regardless of the different views presented by different philosopher, love has to much to do with robust concern about an individual. As philosophers like Fransten put it, love is not always about the concern for a union. You can care about an individual but this does not really mean that you have to for a union. Similarly, you can form a union with someone and yet you do not love him. For instance, there are several occasions where people are forced to enter into a marriage not because they love one another but because of the mere fact that they had a baby together. It might have been accidental but it ends up forming a union. Unions are therefore never a strong consideration when it comes to definition and existence of love. On the contrary, you would care about someone to an extent that if any negative thing happens to her, you become disturbed. In as much as you might be a union, this is more of love that formation of a union. Robust concerns are therefore a very important aspect of love. Work cited Badhwar, Neera K. Friendship: a philosophical reader. New York: Cornell University press, 1993. Print. Frankfurt, Harry G. Necessity, violation and love. Massachusetts: Cambridge University Press, 1999. Print. Nussbaum, Martha., 1990, Love and the Individual: Romantic Rightness and Platonic Aspiration, in Loves Knowledge: Essays on Philosophy and Literature, Oxford: Oxford University Press, 314-334 Singer, Irving. Philosophy of love: a partial summing-up. New York: MIT Press, 2009. Soble, Alan. The philosophy of sex: contemporary readings. New York: Rowman Littlefield, 2002. Print. Sternberg, Robert J. Weis, Karin. The ne psychology of love. Yale: Yale University Press, 2006. Print. Vellemen, Daid J. Love as a moral emotion Ethics 109: 338-374. Wagoner, Bob. The meaning of love: an introduction to philosophy of Love. New York: Greenwood Publishing Group, 1997. Print. White, Richard, J. Loves philosophy. New York: Rowman Littlefield, 2001. Print.

Alan Greenspan :: essays research papers

Alan Greenspan took office June 19, 2004, for a fifth term as Chairman of the Board of Governors of the Federal Reserve System. Dr. Greenspan also serves as Chairman of the Federal Open Market Committee, the System's principal monetary policymaking body. He originally took office as Chairman and to fill an unexpired term as a member of the Board on August 11, 1987. Dr. Greenspan was reappointed to the Board to a full 14-year term, which began February 1, 1992, and ends January 31, 2006. He has been designated Chairman by Presidents Reagan, Bush, Clinton, and Bush. Dr. Greenspan was born on March 6, 1926, in New York City. He received a B.S. in economics (summa cum laude) in 1948, an M.A. in economics in 1950, and a Ph.D. in economics in 1977, all from New York University. Dr. Greenspan also has performed advanced graduate study at Columbia University. From 1954 to 1974 and from 1977 to 1987, Dr. Greenspan was Chairman and President of Townsend-Greenspan & Co., Inc., an economic consulting firm in New York City. From 1974 to 1977, he served as Chairman of the President's Council of Economic Advisers under President Ford, and from 1981 to 1983, as Chairman of the National Commission on Social Security Reform. Dr. Greenspan has also served as a member of President Reagan's Economic Policy Advisory Board, a member of Time magazine's Board of Economists, a senior adviser to the Brookings Panel on Economic Activity, and a consultant to the Congressional Budget Office. His previous Presidential appointments include the President's Foreign Intelligence Advisory Board, the Commission on Financial Structure and Regulation, the Commission on an All-Volunteer Armed Force, and the Task Force on Economic Growth. Before his appointment to the Board, Dr. Greenspan served as a corporate director for Aluminum Company of America (Alcoa); Automatic Data Processing, Inc.; Capital Cities/ABC, Inc.; General Foods, Inc.; J.P. Morgan & Co., Inc.; Morgan Guaranty Trust Company of New York; Mobil Corporation; and The Pittston Company. His noncorporate positions have included Member of the Board of Trustees, The Rand Corporation; Director, Institute for International Economics; Member of the Board of Overseers, Hoover Institution (at Stanford University); and Vice Chairman and Trustee, Economic Club of New York. Dr. Greenspan has served as Chairman of the Conference of Business Economists, President and Fellow of the National Association of Business Economists, and Director of the National Economists Club.

The Yellow Wall Paper -- essays research papers

Stettler   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hour 5   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2/15/00   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Modern Lit. Essay #1   Ã‚  Ã‚  Ã‚  Ã‚  In the early twentieth century a writers work usually represented ones surroundings. In the stories â€Å"Araby† by James Joyce and â€Å"The Yellow Wallpaper† by Charolotte Gilman there are examples of their immediate surroundings taking affect in there writings. In most cases a person becomes what there surroundings are because that was the way they were raised. A person’s family, friends, neighborhood and every day things will shape and mold ones morals and character.   Ã‚  Ã‚  Ã‚  Ã‚  In â€Å"The Yellow Wallpaper† the narrator is also the author. Charolotte Gilman writes about her struggle with insanity. The story takes place in a house in the countryside. Johns plan was to get his wife away from all the hust...

Nursing Accountability in Relationship Essay

In this paper, I will review and implement recommendations based on the findings of the Agency for Health Care Research and Quality (AHRQ) regarding the training of hospital staff to respond to a mass casualty incident (MCI). I will give examples and situations that can affect the effectiveness of proper training and responses to a traumatic event in our city, county, state, or country. For years, hospitals have contemplated the possibility of a mass casualty incident (MCI). Federal agencies planning and responding to these events have determined that it would be overwhelming and catastrophic to any community. The resources would not be sufficient to absorb the needs and requirements for help. These events can be naturally occurring or manmade, for example, hurricane season and tornado season in Texas can be predicted with accuracy. In the West coast, we have constant planning and preparation for the next big earthquake even though we do not know with accuracy when it would be. During hurricane Katrina, we had an excellent opportunity to witness how prepared a city is, and how hospitals can easily be overwhelmed by a massive influx of patients. Examples can be given worldwide, but for the purpose of simplicity we will not elaborate further. Never before have we experienced more threats than in the past few years starting from the Oklahoma City bombing and the 911 attacks as the most horrific examples to site. More and more we have seen our fears become our realities and our vulnerabilities, and this is what has made us rethink our strategies and training for proper response to chemical, radiological, or biological threats. Findings The Joint Commission on Accreditation of Healthcare Organizations (JCAHO) requires that hospitals implement and test proper hospital response training twice a year. My hospital, BAMC, a military hospital, has complied with the training and has made significant contributions to the evolution and preparedness in response to a potential or actual event. The military has always been an integral part in training and preparation in regards to logistics and coordination of available resources, but even the best trained or better equipped hospitals cannot compensate for the impact it has on its employees, particularly nurses. Nurses take part and are an important aspect of training and preparation, and they are essential in the response to a crisis or trauma. Working in the emergency department, I often question myself as to how is it that we can train and prepare every year for a mass casualty incident (MCI) when I can see how easily we get overrun and in total disarray. Our hospital is currently capable of taking up to four major traumas all at the same time, but the reality is that even under the best staffed days we get overwhelmed, resourcing quickly to diversion of Emergency Medical Service (EMS) to other hospitals when we have reached maximum capacity. If training then is to prepare us and allow us to be well equipped with the necessary knowledge to perform, why is it that we struggle under small real life case scenarios? The response has to be once again in the level of preparation that each individual nurse takes to be ready to be able to function under very stressful environment. The nurse can be well prepared for future events by performing after action reviews (AAR), which is primordial in determining the stressors and the potential solutions to the problems encountered after each event. Disaster drills are beneficial in the effectiveness of command and control, communication, triage, patient flow, security response, and the roles each practitioner must perform. Recommendations Hospital drills and disaster planning are key and instrumental to make the nurse familiar with his/ her role, as well as the role of all the providers of care and first responders. Proper coordination and adequate allocation of resources are essential. The nurse can be instrumental in his/her flexibility and ability to adapt to different roles under extremely chaotic circumstances. Also, nurses are important for the delegation of tasks and coordination of duties to be taken to stabilize the emergency department for the proper movement of patients arriving and departing. The nurse plays an integral role in the transporting of patient, triage, and treatment of the injured. Properly identifying those who are very critical (expectant, life threatening), and those who are stable and can still function (broken bones, laceration, psychological issues) allows the provider to render the proper and efficient care. The nurse needs to have clear communication with the rest of the staff at every level of the disaster event in order to function and coordinate efficiently. Good documentation needs to be implemented. Nurses need to remain creative in finding ways to document what has been done to a patient with regards of his or her care. In a war zone, we can document key components of patient treatment on the uniforms of soldiers, and the same can be done with civilian population in the absence of computers or charting for short periods of time. Another important aspect is the transport of first aid equipment and supplies as soon as the disaster is identified, including body bags, stretchers, wheelchairs, crutches, splints, IV solutions, blood products, antibiotics, and plenty of analgesics and narcotics. Keeping an adequate number of chaplains, counselors, and security is imperative for the emergency department to maintain order under the chaos and stress. Summary In conclusion, the registered nurse needs to be ever vigilant of the realities of our current situations of the world. Today, more than ever with ongoing climate changes and unpredictable massive storms, tornados, earthquakes, and the impending threats created by man, we are always at risk for an (MCI). Keeping a good understanding of the preparation and the steps to take, and knowing his or her role the nurse can be reassured that he/she will be ready for the unpredictable and often unthinkable. References Training of Hospital Staff to Respond to a Mass Casualty Incident Evidence Reports/Technology Assessments, No. 95 Rockville (MD): Agency for Healthcare Research and Quality (US); July 2004 http://angel03. gcu. edu/section/default. asp? id=705202 Mass Casualty Incident (MCI) St. John West Shore Hospital, MCI Overview http://www. emsconedonline. com/pdfs/EMT-Mass%20Casualty%20Incident-an%20overview-Trauma. pdf

Equality and diversity in the health sector Essay

Assessment You should use this file to complete your Assessment. How to complete and send your Assessment Save a copy of this document, either onto your computer or USB drive. Work through your Assessment, remembering to save your work regularly When you’ve finished, print out a copy to keep for reference Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Please note that this Assessment has 6 pages and is made up of 3 Sections. Name: Section 1: Know how legislation and guidelines support equality and diversity 1. Use the table below to: a. Describe the rights of a range of individuals who have one or more of the 9 protected characteristics in the organisation/service you work for (or one that you are familiar with). b. State how the law protects the rights of these individuals. Name the legislation. c. Identify guidelines within your organisation to support equality, diversity, dignity and respect. Individual (colleague/manager or service user) and protected characteristic What are their rights? Legislation that protects their rights How does this legislation protect their rights? Which guidelines support equality, dignity diversity or respect in relation to this person? Example 1 Female disabled colleague Protects them from harassment, entitles to equal pay, treated like everyone  else Example 2 Service User, Client, Elderly person Not to be discriminated against. To be shown respect and dignity. For information about them to be confidential. Freedom from harassment (quiet enjoyment). Privacy within own room The Human Rights Act, 1998 Protects against discrimination, and harassment, Equal Opportunities Policy, Sex discrimination Policy, Safeguarding Policy, Human Rights Act, Health & Social Care Act 2008 Example 3 Black employee worker Equality, treated as an individual, and same as everyone else, not to be prejudiced in any way, The Equality Act 2010 Protects against discrimination, and harassment, Equal Opportunities Policy, Sex discrimination Policy, Safeguarding Policy, Human Rights Act, Race Relations Act 1976 Example 4 Transsexual Manager Equality, treated as an individual, and same as everyone else, not to be prejudiced in any way, The Equality Act 2010 Protects against discrimination, and harassment, Equal Opportunities Policy, Sex discrimination Policy, Safeguarding Policy, Human Rights Act, Sex Discrimination Act 1975 Section 2: Know how to work in ways that support equality and diversity 1. List a range of factors that might be a cause for discrimination in the health sector. Include at least 4 examples in your answer. Direct Discrimination occurs when someone is treated less favourably than another person because of a protected characteristic. Relevant protected characteristics include age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage & civil partnership, pregnancy and maternity. For example, a manager does not select a pregnant woman for promotion even through they meet all of the competencies because they are pregnant. This is probably direct discrimination and cannot be justified. Indirect discrimination occurs when a seemingly neutral provision, criterion or practice that applies to everyone places a group who share a characteristic e.g. type of disability at a particular disadvantage. Indirect discrimination may be justified if it can be shown that the provision, criterion or practice is a proportionate means of achieving a legitimate aim. An example of this is when an employer decides to apply a â€Å"no hats or headgear† rule to staff. If this rule is applied in exactly the same way to every member of staff, then staff who may cover their heads as part of their religion or cultural background (such as Sikhs, Jews, Muslims and Rastafarians) will not be able to meet this requirement of the dress code and may face disciplinary action as a result. Unless the employer can objectively justify using the rule, this will be indirect discrimination. Relevant protected characteristic include age, marriage and civil partnership, race, religion or belief, sex and sexual orientation. In addition, the Act extends protection against unjustified indirect discrimination to gender reassignment and disability. Victimisation occurs  when an employer is treated unfavourably, disadvantaged or subjected to a detriment because they have made or supported a complaint of discrimination or raised a grievance under the Equality Act, thi s policy or the Harassment, Bullying and Discrimination policy or because they are suspected of doing so. (However, an employee is not protected from victimisation if they have maliciously made or supported an untrue complaint). An example, of this is when an employee requests to work flexibly and their manager refuses their request because they supported a colleague in a complaint of discrimination. Detriment arising from a disability arises when you treat a disabled person unfavourably because of something connected with their disability. This type of discrimination is unlawful where the employer or other person acting for the employer knows, or could reasonably expected to know, that the person had a disability. This type of discrimination is only lawful if the action can be justified and the employer can show that is a proportionate means of achieving a legitimate aim. An example of this when an employer imposes a â€Å"no beards† rule as a part of a dress code and tells staff they will be disciplined if they do not comply. The employee is a disabled person who has a skin condition which makes shaving very painful. They have been treated unfavourably (threat of disciplinary action) because of some thing arising from their disability (their inability to shave). Unless the employer can objectively justify the requirement, this may be a detriment arising from a disability. It may also be a failure to make a reasonable adjustment. 2. Describe how people’s values and beliefs may differ. Think about the range of people you come into contact with to help you answer this question. Description of person Description of their values and beliefs How might they differ from your own beliefs or from other people’s? Service user fF Food and drink -how they like to be addressed and spoken to -personal care – living or deceased -privacy and dignity -the information they are given the support they would like their faith or belief. Everyone has different values, beliefs and preferences. What I believe in, what I see as important and what I see as acceptable or desirable is an essential part of who I am. The way in which I respond to people is linked to what I believe in, what I consider important and what interests me. I may find I react positively to people who share my values and less warmly to people who have different priorities. When I develop friendships, it is natural to spend time with people who share my interests and values. As a professional, I am required to provide the same quality of support for all, not just for those who share my views and beliefs. 3. Read these scenarios. Can you identify ways in which the people in them can be treated fairly in accordance with their needs? Scenario 1 Carl is a care assistant at a residential care home. Another care assistant, Helen, has worked there for a long time and is often not particularly fair to residents whose catering needs are different from others. So to vegetarians, she might say â€Å"Don’t you miss bacon?† and to Jewish residents she might say â€Å"the chef will have to prepare yours differently won’t she? That’s gonna take extra time for her.† She has also commented on Muslim residents’ needs to fast at certain times of the year and to pray at certain times of the day. Carl is uncomfortable when she does this and feels it may jeopardise his working relationship with her. Helen knows that Carl feels uncomfortable and is aware that she may come across as a bit of a ‘dinosaur’ in her attitude. She intends to go to her manager to resolve the issue. Person How can they be treated fairly? How is this treatment in accordance with their needs? Residents Should be treated with dignity and respect, and spoke to in a polite manner, and not be discriminated against This is in accordance with Equality Act 2010 Scenario 2 Dean has mild Downs Syndrome and enjoys an active and busy life with friends and family. He has applied for a job as a hospital porter. The interview goes well but Dean does not get the job. Dean’s friend Rajesh works at the hospital and tells Dean’s parents that he didn’t get the job because the manager has preconceptions about the capabilities of people with Downs Syndrome. Rajesh gets into trouble from his manager for speaking his mind and revealing confidential information. Person How can they be treated fairly? How is this treatment in accordance with their needs? Dean Should be given a chance and opportunity to get the job, as his interview went well This is in accordance with the Equality Act 2010 Section 3: Know how to respond to behaviour that is discriminatory 1. Take a look at the examples in the table below (or use your own). Complete the table by outlining the discriminatory behaviour and explaining how it undermines equality and diversity. Example of situation in the workplace Which behaviour is discriminatory? How does it undermine equality and diversity? A nurse who is not openly gay is ousted by his friend and colleague. Patients overhear and refuse treatment. Colleagues taunt him over the issue. Patients not allowing the nurse to give them treatment, colleagues taunting him, belittling and patronising comments By treating someone badly or victimising them, and being less fair about their equality rights. A healthcare assistant suspects one of the residents in the care home has dementia but instead of approaching the resident’s family or her manager about the issue, she simply tells her  colleagues what she thinks. Everyone starts treating the resident differently. As a result, the resident is confused and becomes withdrawn. Giving her own personal opinion and beliefs, and not being confidential about the residents’ illness, by not talking to the appropriate people involved with the care of the resident. This is inappropriate behaviour, as it is not treating the client with dignity and respect. A pregnant administration assistant in a clinic approaches her line manager about her fears for her job after she goes on maternity leave. Her line manager suggests she shouldn’t have got pregnant in the first place and says â€Å"We will need to replace you in some way. I can’t guarantee you’ll have a job to come back to.† This would be direct discrimination because of pregnancy and cannot be justified. It does not give fair treatment to the pregnant assistant and equal opportunity 2. Choose one of the situations from the table above. How would you report this discriminatory behaviour, and what impact would your actions have? Situation Which method or procedure would you use to report this behaviour? What impact would your actions have? A nurse who is not openly gay is ousted by his friend and colleague. Patients overhear and refuse treatment. Colleagues taunt him over the issue I would notify my line manager of any concerns with regard to the conduct of other employees, service users, the public or third parties. The impact this would have is that my manager will deal with the bad treatment and take steps to put an end to it. Once you have completed all 3 sections of this Assessment, go to. Log in to the platform and send your Assessment to your tutor via your My Study page for marking. Good luck!

A Message Without Words Essay Example | Topics and Well Written Essays - 1750 words

A Message Without Words - Essay Example ere is one that allows ladies and gents to adorn stylish, comfortable and practical clothing while still embracing their femininity and masculinity respectively. Weinberg (2009) insists that, before embarking on a marketing campaign, there is a need to clarify goals and the overall aim of the campaign. One has to define what they aim to achieve from the campaign. The team at Benetton aims at expanding the market share for the cashmere design presented in the above picture. A picture speaks a thousand words. The picture above, which is the center of this campaign, speaks to both ladies and gents alike. It does not segregate the genders and, in this way, it widens the market share extensively. That, on the other hand, is another objective of the campaign; to show the public that we can offer a design suiting both genders. The target group is age oriented. According to Jones (2005), age is one of the significant factors when categorizing target markets. The team at Benetton aims at capturing the individuals of the 20-35 years of age. This is the most active and fashion conscious group (Jones, 2005). The age bracket targeted above captures the college student and the young employees. College life accompanies a certain lifestyle and trendy fashion styles. The picture ad portrays both male and female genders posing in it. The team at Benetton concur with Jones (2005), who admits that, contrary to an earlier time when chain store displayed menswear in separate shops from women’s wear, today they chain shops display them together. The Picture ad silently states this ideal. Therefore, having covered the gender divide in the campaign, the team at Benetton can focus on ways of convincing the target group. The target group forms the majority of the growing population in any societal setup. This group will most likely be on a credit access of some kind. It may be for educational purposes or otherwise. In whichever case, the credit availability will also greatly influence

How changes in purchasing of video games influenced on UK students Coursework

How changes in purchasing of video games influenced on UK students - Coursework Example Piracy affects most media related industries but the computer game industry is seemingly more affected prompting an evaluation of measures employed by game makers to prevent piracy. A research survey conducted by Internet’s Advertising Bureau (IAB) revealed that almost half of UK, population play video games on an IP connected device (Davies, 2011). This implies that there are high numbers of people participating in video games hence increasing the market potential. However, despite this increased demand, profit margins in the computer games industry are relatively low. The research by Davies reveals that there is little advertising on video games by the producers. Effective advertising makes sense of the set price of a product thereby prompting people to buy without paying much consideration to the price. According to Park and Lee, gamers are bound to purchase items they find to be valuable (2011). This implies that creation of value through advertising may increase chances of purchasing video games rather than depending on free downloads. Additionally, game publishers and developers are seemingly adamant to pursue legal frameworks to curb piracy. This is in comparison to other media related industries such as recording and movie industries (Holm). This reduced indulgence in legal frameworks may contribute to increased engagement in piracy activities. According to Liang and Phau, moral judgment and self-efficacy have little impact on engagement in piracy activities. Furthermore, Liang and Phau argue that campaigns creating awareness of the implications of piracy may reduce piracy rates (2012). However, it is also important to pay attention to the set prices for video games to reduce free download preference. According to Cox, this may be done by targeting the purchasing power parity to ensure that the price range is balanced across the globe

Documentary for CNN Assignment Example | Topics and Well Written Essays - 500 words

Documentary for CNN - Assignment Example Its supporters fight back with the notion that stem cell research can have an extremely positive effect on future medical treatments, as embryonic stem cells can grow into anybody's cell and thus be used to treat diseases like muscular dystrophy, in which the patient experiences a gradual and eventually fatal loss of muscular tissues. As the scientific community is gradually pursuing research activities towards stem cell researches, the voices of opposition are also becoming stronger. Differing positions being taken by politicians and governments also widens the differences. Therefore, it provides a perfect base for producing a relevant documentary. The format of documentary will be somewhat like the steps being explained below; Step-2: An interview would be undertaken with Ernest A. McCulloch and James E. Till, the first scientists involved in this research. This will help in demonstrating the benefits of stem cell activities and how we human beings can benefit from such researches. Step-4: Political parties and respective governments have a deciding role towards encouraging or discouraging the stem cell research activities.

Management Assignment Example | Topics and Well Written Essays - 500 words - 6

Management - Assignment Example The manager will be efficient but if the program had no relevance with the organization’s objective, then he or she would be efficient but not effective. If the program costs more, the manager would be effective but not efficient. Manager of an organization can improve both simultaneously by introducing the emergent technology. In busy offices, time wasting can cost the company immensely. For instance, the manager can introduce a printer that can print data from computers and this can improve efficiency and effectiveness within the workplace (Ehman). Good reputation is the most important thing as it adds value to an organization. Being ethical and socially responsible is part of having a good organization. For instance, Aflac is an insurance company that has had recognition for being among the most ethical companies in the world. They have made this successful by treating shareholders with integrity and honesty. Wal-Mart is almost the largest retailer and private company employer in the world. Despite the huge profits, it has faced stiff allegations from employees that they are not treating the right. First, the company employs illegal immigrants so that they can cut down costs. Sometimes they go unpaid when they work overtime. Many workers also complain of sexual discrimination and denial to medical care plans. Social account is an imaginary account built by being helpful to people and it is measurable by the strength of one’s relationship within a network. We can earn, save, and spend this capital. It takes time and investment to earn social capital and the best way is to use attitudes and behaviors, which will build social capital (Townsend 24). Social capital can be of use in critical situations of an organization in order to improve its reputation. It is essential to propose a leadership process that can work passably with performance appraisal of Management by Objective. This is in the view of

Liberal arts in our life Research Paper Example | Topics and Well Written Essays - 1500 words

Liberal arts in our life - Research Paper Example Another branch of the liberal arts is known as the humanities which cover literature, languages, history, and philosophy. The third branch is the creative arts – theater, fine art, creative writing and others. All these broad subjects are what are known as the liberal arts and they are, as you can see, quite wide and varied. They are usually available to students at an undergraduate level right at the beginning and at more advanced levels as we move up the higher education chain (Sigurdson 14). II. What I know about the topic 1. The main task of liberal arts Liberal arts are not designed to equip you or enable you to specialize in a specific profession. Rather, they are there to prepare the students for life in the working world. Liberal arts equip you with the ability, first and foremost, to have lifelong learning. Learning does not just end in the classroom or after graduation. It is a process through which we acquire knowledge skills and expertise throughout our life. It is , therefore, necessary for one to have courses that equip you to do exactly that – essentially be a student for life, learning and adapting to new knowledge, new aspects of life and learning how to adapt, live and even thrive with change. 2. The main capacities of liberal arts The liberal arts also give one the ability and capacity for free thinking. It teaches the student how to think, how to question and how to expand your horizons. The liberal arts also enable one to communicate effectively (Schall 7). It is not just a matter of learning how to speak a foreign language or two – though that is also covered in liberal arts – but how to interpret nonverbal communications, how to communicate in cultures other than your own, and how to express yourself in contexts that are different from your traditional ones (Sigurdson 18). The liberal arts give students a chance to not only explore and get their head round a large variety of subjects but also an ability to look at the world, themselves and others in a totally new light. It gives students an appreciation of different points of view and different modes of thought. It is an opportunity to learn about the evolution of human society, how it started out, how it came through civilization, what civilization is all about and what in the world has changed and how it has changed since this civilization came about. In liberal arts one learns what previous generations have learned, thought and experienced (Schall 11). III. Research 1. The main questions of liberal arts What questions did they ask? What answers did the great philosophers seek? Liberal arts give you an opportunity to wrestle with abstract concepts and ideas. There arose questions such as: What is beauty and how does one decide that something is beautiful and the other one is not? Does this color or make-up look good on me? How did our history shape us and our thinking? How did we interact with the environment and what impact has it had o n us and us about it? What acts constitute sexual harassment in the workplace and why and how should they be reported? Thus, liberal arts result in a person who has a more rounded appreciation of himself, others and his environment. A classic story is told to explain the importance of the liberal arts. Three blind men who were told to touch an elephant and then describe what it looked like. The first one touched the elephant’s main body and decided because it was so big, this creature must be like a wall. The second blind man touched the elephant’s tusk and after racing it all the way to the tip, decided that the elephant must be shaped like a spear, like some

P&G Advertising Strategy Essay Example for Free

PG Advertising Strategy Essay For marketing students at IIM Ahmedabad, 9th of January, 2011, is anything but a typical Sunday. They have resisted the temptation to join their batchmates in a lazy basketball game and appear oblivious to the cheerful riotous frenzy of the kite festival on the banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by PG. The prize? A dinner date for the teams with a man responsible for running the marketing function of one of the most powerful FMCG companies on the planet, Marc Pritchard , global marketing and brand building officer, PG. However, even students who do not make the cut get a chance to experience Pritchard firsthand when he addresses a respectably packed hall that evening. Soon after he’s done, the questions fly thick and fast. These include some potentially embarrassing posers. How does PG feel, one student wants to know, about its campaigns being ambushed by its archrival HUL? Few people have forgotten the teaser campaign about a mystery shampoo last year (that was revealed to be PG’s Pantene) being hijacked by Dove from the HUL stable. Pritchard opts to take the high road on this one: â€Å"We can’t prevent any competitor from ambush (surprise attack). But if you focus on the consumer, what your brand is doing to serve the consumer and if you have a big idea, you will win most of the time. † And that’s a running theme through pretty much everything that Pritchard has to say. Whether he’s addressing students at IIM-A, the media or an audience at the Cannes Lions Festival, he’s a tireless champion of brands serving consumers or â€Å"purpose driven branding. † PG spent most of the 1990s establishing a global footprint. Now, according to Pritchard, it finally has the chance to live up to its purpose. The first step was getting senior management to define a purpose for each of the brands in the PG stable: a blueprint on how the company could touch and improve lives. Pritchard explains, â€Å"We still have a core benefit but are thinking more broadly on how we can deliver it. We are very focussed on sharpening what the brands stand for, identifying human insights that can translate into big ideas. † Bold Gamble However those prepared for a lofty chronicle of CSR and corporate do-gooding are likely to step back, a little disappointed. Pritchard’s showreel of purpose driven work from PG includes pretty much every big campaign the FMCG has come up with recently. This includes the highly awarded work on Old Spice with its cocky ‘The man your man could smell like’ tagline. Pritchard says, â€Å"Purpose is much more than a cause or a corporate responsibility. We deliberately focused on making people define purpose as how brands improve everyday lives. A cause is just a piece of it as opposed to the whole thing. † This helps take purpose out of an ivory tower. It’s no longer something that resonates only with consumers in developed markets, fed up with hard sell, looking for corporates to do something more. Instead it could even be used as an effective go to market strategy. Which is pretty much the case with Pampers. Pritchard defines the brand’s purpose as â€Å"to improve a baby’s healthy, happy development. Its benefit is dryness and comfort that allows babies to sleep, play and explore more. When they do that, they develop better. By the way, it’s also making their mom’s lives a lot better if they sleep through the night. † To bring this purpose to life, PG sends pediatricians to villages with tips on how to help the baby sleep and advice on immunization, besides using this interface as a sampling opportunity. The one pack = one vaccine program run in association with the UNICEF is tied into this larger purpose too. â€Å"It helps bring the community of moms together since they like to help other moms,† says Pritchard. Even ‘Women Against Lazy Stubble’ for Gillette, a homegrown campaign, has something larger driving it. Purpose takes on a more meaningful role in developing markets,† he explains. The vans that propagate the program give young men tips on shaving, how to dress, handle an interview and talk to women. Purpose coincides well with PG making a concerted push into non-city markets not just in India but in other countries like Brazil and China that have a yawning urban-rural divide. PG is focusing on stores because it’s the first moment of truth for the rural consumer. Pritchard says, â€Å"We market back from there to create awareness to get them to that point. † There are approximately 7 million high frequency shops in India and PG has covered 4 million of these so far. A fair amount of product and package development is being done to cater to this segment. Using the store as the starting point also helps make the entire process less sporadic. Pritchard states, â€Å"It means you are always on. We have consolidated the number of distributors into a core highly capable, powerful group. We give them the material, knowledge and know how on display. † India is in some ways at the vanguard of PG’s rural drive. One of the things pioneered in India was generating more household trial. Pritchard admits, â€Å"It was Sumeet Vohra (chief marketing officer – Asia, PG) who created this machine to identify what it was going to take to get these products in the households, as well as the tools to measure performance. Much of what we learnt in India has been exported to other markets like Africa for example. † The recent acquisition of Paras by Reckitt Benckiser proves that multinational giants look to India for a lot more than its large consumer base. Pritchard gives a diplomatic answer when asked if there are any local heroes that he’s got an eye on. But PG invariably unearths little jewels with every acquisition, he says. Like Koleston which was not very big globally but strong in Latin America, particularly in Brazil, around the time Wella was acquired. PG took the brand to Mexico, Europe and are now launching in India. Pritchard goes further back for his next example: Richardson Vicks in 1985 had a very tiny brand called Pantene that accounted for $70 million in sales. He says, â€Å"We put the new technology in, and launched it in Taiwan and came up with Pantene Pro V. Now it is over a $3 billion brand. † To be chosen for the big push, the brand needs equity and it helps to have some sort of a story. Like Max Factor’s SK2 which was made with Pitera, a yeast extract used by monks in Japan which kept their skin in a better condition. â€Å"We built from that story, tested it in different markets and now it’s more than half a billion dollars and growing like crazy,† says Pritchard. In a classical FMCG battle, market observers may be tempted to brand PG as a pacifist, with hardly any aggressive countermoves towards competition. But, combining brand awareness with social programmes, driving its brands further into the hinterland and acquiring a knack of creating billion dollar brands, Pritchard knows that the company is pushing the right levers.